I spend a lot of time thinking about publishing on mobile phones and tablets and have downloaded and played with many apps that shovel print content to the tablet format. Most magazine to digital apps haven't been that thrilling. Zinio was one that didn't excite me all that much. I mean, who really prefers swiping a smudgy iPad screen to flipping through glossy pages?
That boredom turned around when I noticed they also sell subscriptions to non-US magazines. I used to occasionally treat myself to UK-based Living Etc but at $10 or so an issue it was a rare pleasure. And at $100+ for a print subscription it just wasn't going to happen. On Zinio I can subscribe for 32 bucks and change! There's no long wait for the printed mag to fly over the Atlantic to your home, and, you don't have to buy into the Apple hype machine and get an iPad -- you can read publications on zinio's apps for iOS, Android and your desktop.
Here are a couple pages from my favorite story in the August 2011 issue. They are from a lovely townhouse in London. I will eternally be a favorite of the combination of old architecture and white walls with modern decor. Sure I'd prefer to rip these pages out of a magazine and pin them to an inspiration board, but I'm no purist -- a screenshot and pinterest will do.
Yeah, this sounds like an ad, but it isn't. I just love the magazines this app gives me access to and wanted to share it.

